This unit introduces marketing as the process of understanding customer needs, solving problems, and creating value. It explores the four elements of the marketing mix—Product, Price, Promotion, and Distribution—and explains how they work together to attract and retain customers. The unit highlights the importance of identifying customer problems, developing competitive advantages, building strong brands, and using digital marketing to communicate effectively. Through practical examples and activities, learners apply marketing concepts to real business situations. The key message is that successful marketing begins with understanding people, solving their problems, and delivering value they are willing to pay for.