​About ASI Business

 

Founded in 1997 as Australia Sport International Limited, ASI began as an Australian Government initiative to promote Australian sports-related goods and services globally — leveraging the international spotlight of the Sydney 2000 Games.

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After helping to generate millions of dollars in export revenue, ASI was acquired and privatised by its Chief Executive, Stephen Porter, and relocated to the Sunshine Coast in 2003. Since then, ASI has evolved into a trusted business consultancy supporting organisations across Australia.

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Our Story

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For more than 22 years, ASI has shifted its focus from international trade to helping business owners and managers strengthen their capabilities, improve performance, and grow profitability.

Today, ASI Business is recognised as a leading provider of practical and accessible business education services, supporting owners, managers, entrepreneurs and students.

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Our Expertise

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Stephen Porter (MBA, B.Ec., Grad.Dip.Ed., Dip.Dig.Mktg)

Managing Director of ASI Business, brings over 30 years of senior and international management experience to the organisation.

His qualifications include:

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• MBA

• Bachelor of Economics

• Graduate Diploma in Education

• Diploma in Digital Marketing

 

This combination of real-world experience and strong academic grounding ensures ASI delivers contemporary, high-value, results-driven guidance and training.

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Nic Porter (OLY, B.A.) 

Head of Marketing at ASI Business is an Olympic Athlete and Business Professional, brings elite international sporting leadership and cross-sector business experience to the organisations he serves.

His qualifications and experience include:

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• Captain – Australian Men’s Water Polo Team v USA 2026

• Olympian – Paris 2024

• Multiple FINA World Championships representative

• Professional European club experience

• Bachelor of Arts (Health & Human Sciences), University of Southern California

• Senior marketing, sponsorship and event management roles

• Athlete development and junior coaching leadership

 

This unique combination of Olympic performance, international leadership, academic achievement and practical business experience positions Nic to deliver disciplined, high-performance outcomes in both sporting and commercial environments.